News and Features

MiTú, The Latino YouTube For Texas And Beyond

No Comments
Categorized Under: South by Southwest

There are over fifty million Hispanic Americans — nine million in the state of Texas alone. And research shows Hispanic Americans are more likely to use smartphones, try new apps, and visit video sharing sites than their non-Hispanic counterparts. Yet this fast-growing, digital media hungry audience has only recently caught the attention of big-name brands and TV Networks.

At this year’s SXSW Interactive festival in Austin, Latino entrepreneurs are talking about real ways to create content that speaks to the Hispanic audience. Beatriz Acevedo says telenovelas and game shows are fine, but the aren’t what she wants to watch. Acevedo is the founder and president of MiTu. It’s a Latino lifestyle network on Youtube with over three million subscribers.

Acevedo says she created MiTú in 2012 because she saw a need for “something that was culturally relevant both in English and Spanish for Latinos around the world.”

Here’s a few videos to check out from MiTú: