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SXSW Interactive: TileStack

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The creators of TileStack, Joshua Gertzen (left) and Ted C. Howard.

The creators of TileStack, Joshua Gertzen (left) and Ted C. Howard.

Remember when I mentioned yesterday that apps would start becoming more available to consumers on mobile devices? What if you could create your own?

I ran into Dallas-based company TileStack at the SXSW Interactive Tradeshow, and they are leading the way when it comes to consumer app development.

Based off Apple’s old Hypercard application, the community-oriented Web site allows non-programmers to create their own widgets and apps and publish them as a Facebook or iPhone application that others can embed or download from the App Store.

“You can create your own interactive content, such as promotional materials for indie bands and movies or games,” said Joshua Gertzen, co-founder and CEO of TileStack. “There’s an educational component to it, as well. It’s really good at teaching kids the basics of programming.”

To use TileStack, Gertzen said, you take a picture or different icons or images and lay them out on a surface, called a tile. When you specify an area to click, interact or hover over these images, it animates or transitions to another tile.

The company launched in January and first previewed their product at MacWorld 2009. Gertzen’s TileStack partner, Ted C. Howard, said they are very happy with the reception they are getting at SXSW.

“Everybody’s excited by what we’re doing,” Howard said. “I’ve talked to a lot of people who are not computer programmers, and we’re bascially telling them that they can go create widgets. They can create iPhone games and apps. And that’s exciting to a lot of people.”